Good Strategies for a Bad Economy
Dec 02, 2008
Q&A with Michael Fassnacht, EVP, Chief Customer Intelligence Officer
As this year’s global economic downturn continues with markets fluctuating around the world, Draftfcb’s Chief Customer Intelligence Officer and data guru, Michael Fassnacht, provides some answers and insights for marketers as we head into 2009. Download this article with color images [PDF]
Creating a Digital Conversation
Dec 01, 2008
Alix Pennycuick, Creative Director at Draftfcb London
Technology is a funny thing. I can remember back when the first kid at school got a Walkman; at the time it felt as if the very zenith of human achievement had been reached. We wondered at how the designers had managed to squeeze all that stuff into something so tiny. We despaired at the fact that, until we got one too, we could never be as cool as that kid and his personal stereo. I mean, it had auto-reverse. You can imagine the furore when another kid trumped this Walkman pioneer by inviting us over to his house to check out his Commodore 64. Download this article with color images [PDF]