Why a Number Paints a 1,000 Pictures
May 26, 2010
Mark Fiddes, Executive Creative Director, Draftfcb London
Where do you start having ideas? I asked my first creative director that question and he replied that he got them from a barman in Soho, who got them from a bloke who came in every Thursday, who got them from a carpet salesman in Liverpool. And where he found them, he had not a clue.
Our most vivid and resonant ideas come from impressions of the real world about us, not the concoctions of pure fancy. Allow me, then, to contend that there may exist a property in numbers and what they tell us that is intrinsically creative. Less proscriptive than words. More prescriptive than pictures. A better springboard for creative thinkers. Download this article with color images [PDF]